Zuzannas Wellness | Case Study | Design Zeen Marketing Agency

Are you ready to increase your number of sales and leads through organic search traffic? Design Zeen Marketing Agency is here to help you. Hi, I’m Campbell.

Hi, I’m Malcom. We are going to share with you how we helped a business increase their sales by 384% compared to previous months, through organic traffic.

Our client, ZuZanna’s Wellness, provides a variety of holistic health services at their walk-in store.

ZuZanna has an online shop that sells healthy snacks and superfoods. Their ingredients make it easier to follow lifestyle choices like keto, diabetic-friendly, low-carb, gluten-free, sugar-free, vegan or vegetarian.

They needed Search Engine Optimisation to bring organic search traffic to their online store, not only direct traffic from their loyal walk-in store customers who buy online, but also new shoppers online who live in locations far away from the physical shop.

Step 1 was to Engage in a search engine optimization (SEO) project to improve on-page user experience and search visibility.

Our strategy was simple, to focus on content creation on their website by producing blog articles that focus on keywords that buyers are searching for. We focused only on content generated on the website, not on social media platforms like Facebook, because the shopping store feature on Facebook is not accessible in South Africa presently.

We wanted website visitors to read the blogs and be motivated to shop on the online store.

By improving technical SEO such as on-page optimization, user experience and search visibility, online sales naturally improved.

ZuZanna’s Wellness now ranks Number 1 for the transactional search query ‘healthy rusks to buy’ in South Africa.

Sales increased by 384% in the 3rd Quarter (Q3) when we took on the client in August, compared to July.

Step 2 was to increase traffic by improving User Experience on the site.

By upgrading the Shopify theme, sitemap navigation and other usabilities, Customer Loyalty increased by 11%. This means the returning customer rate increased because the shopping experience was made easier.

Let's Get Started - here is your next step to improve your online visibility and sales. The first step is to click the 'Book Meeting’ button below this video to schedule a convenient time to meet virtually.

We'll arrange the initial interview on Google Meet, where we'll gather all the details we need to help your business succeed online.

Zuzanna's Wellness

Project Details

Goals

1. Increase online sales by improving the website's organic Google search ranking.

2. To improve the website's user experience with the objective to increase sales conversions.

Strategy

Step 1: Launch an SEO audit to see where website can be enhanced, create a on page SEO strategy to improve on-page user experience and search presence.

Step 2: Change the online store theme and personalize the design for the best customer experience.

Visit Live Site

Results

Ranking number 1 for ‘healthy rusks to buy’.

ZuZanna's Wellness ranks first in South African Search Engine Results Pages for the search term 'healthy rusks to buy.'

SALES
Increased by 384%

Sales soared by 384% in the third quarter (Q3) when we took on the client in August compared to July - these results have been sustained from September 2022 forward.

CUSTOMER LOYALTY
Increase by 11%

Returning customer rate improved by 11% in September 2022.

Our Services

SEO Services

Our full service Harrisburg SEO company provides the best SEO services in Pennsylvania custom to your business. Take a look at our SEO services that help your business grow and dominate your competition.

Local SEO

Local SEO is the process of improving visibility or ranking on search engines such as Google, Bing, etcetera, naturally or organically for local businesses.

View Services

On-page SEO

On-page SEO (or "on-site SEO") is optimizing web pages to improve a website's search ranking and visibility. On-page SEO involves image optimization, HTML tags, schema markup, structured data, content marketing and more.

View Services

Link Building SEO (Off-Page SEO)

Off-page SEO (or "off-site SEO") is optimizing outside of your website to improve its rankings. Off-page SEO includes link building, guest posting, broken link building, and more.

View Services

E-commerce SEO

E-commerce SEO is the optimization of an online store. E-commerce SEO is an organic, natural, or free way of increasing traffic to your website by making it more visible on search engine results pages.

Request Services

Project Details

Ranking number 1 for ‘healthy rusks to buy’.

SALES
Increased by 384%

CUSTOMER LOYALTY
Increase by 11%

Review