Proof over promises. Real results from real campaigns.

Case Studies

AI SEO & AEO — Gauteng

GP Forklifts — From New Pages to Page-One Rankings

Our flagship AI SEO project. We built brand-specific tyre and parts pages for each forklift manufacturer they service, added geo-targeted pages across Germiston, Boksburg, Kempton Park, Alberton and Midrand, and structured all content to answer real buyer questions — not just list keywords. Six months. Every key metric up.

+69% Clicks +67% Impressions +6.25% CTR Brand Mentions ↑
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SEO & AEO — KwaZulu-Natal + Eastern Cape

Abethu Skills Development — 289% More Clicks, 114% More Enrolments

A vocational training provider with strong results across the board. We built 20 course and service pages targeting the Eastern Cape, added ongoing blog content for Durban and Pietermaritzburg, and structured everything for AEO so the brand earns consistent mentions in AI-generated answers. The enrolment form confirmed it: enquiries more than doubled.

+289% Clicks +174% Impressions +45% CTR +114% Enquiries Brand Mentions ↑
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GEO & AEO + Meta Ads — Dubai

Car Grab — 314% More Organic Clicks

GEO and AEO-structured content for Dubai airport transfers, covering specific routes and comparison queries. The paid side showed the same pattern: Meta ads got meaningfully more efficient the longer each flight ran, cutting cost per lead in half.

+314% Clicks +645% Impressions −50% Cost Per Lead Brand Mentions ↑
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AI SEO — KZN + Export Markets

Fork N Tire — Every Metric Up, Together

Category pages, brand pages, comparison content and export pages covering Zambia, Namibia and Zimbabwe. When rankings, clicks and click-through rate all climb together, it means the content is genuinely better-matched — not just a wider net.

+70.7% Clicks +20% CTR +28.5% Position Brand Mentions ↑
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SEO & Content — KwaZulu-Natal

Abethu Builders — 173% More Clicks

Home renovations, extensions and repairs across Durban. Blog content targeting building, roofing, paving, bathroom and kitchen renovation keywords — building real enquiry volume, with the contact form numbers to prove it.

+173% Clicks +112% Impressions +37.5% CTR +21.7% Enquiries
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Content SEO — Magaliesburg

TravelRoute24 — From Invisible to Ranking

A 21-article blog series targeting the Magaliesburg and Hartbeespoort region. From no organic presence whatsoever to real clicks, impressions and near-page-two rankings for "accommodation in Magaliesburg" and "romantic getaways Magaliesburg" — in six months, from a standing start.

Zero → Visible +75.2% Avg Position Brand Mentions ↑
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SEO & AEO — Cape Town

Carol Hlela — When Brand Mentions Replace Clicks

A result that only makes sense once you understand what happened. Organic clicks dropped, but impressions grew by 29.3% and average position improved by 16.2%. The explanation: the practice's content began appearing in AI-generated answers for the first time — meaning more people were seeing the brand, but getting their answer without needing to click. Rankings improved. Visibility grew. For a specific tracked term, "paediatric dermatologist Cape Town," position improved by 31%. This is what it looks like when AEO works.

+29.3% Impressions +16.2% Avg Position +31% on Target Keyword Brand Mentions ↑ (clicks replaced)
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SEO & Content — Magaliesberg

Imbabali Retreat & Venue — 48% More Impressions

A 12-part blog series and geo-targeted accommodation pages for Krugersdorp, Braamfontein, Rustenburg and the wedding venue offering. The wider content net is clearly working — impressions and average position both climbed significantly, with brand mentions in AI answers appearing for the first time.

+48.2% Impressions +23.1% Avg Position Brand Mentions ↑
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Medical SEO — Durban

Dr Joosab — Zero to Page One Across Four Suburbs

HPCSA-compliant service pages built for Inanda, Phoenix, Overport and KwaMashu. The practice had no organic presence whatsoever before we started. Six months later, the pages are landing near the top of page one for every suburb they target.

Zero → Page One 4 Durban Suburbs HPCSA Compliant
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Beyond SEO.

Recent Web Design & Development

A sample of recently completed website and app builds — from Shopify ecommerce stores to internal business applications.

App Development
Unicab Transport Solutions
unicab.co.za

A well-established transport and e-hailing brand in Cape Town offering airport transfers, staff transport, private tours and on-demand cab bookings. We built an internal business application for the operation, separate from their public-facing site.

Website Design & Build
Energy Assist
energy-assist.co.za

A home energy solutions business offering gas geysers, heat pump water heaters and solar systems across South Africa. Full website built from the ground up by Design Zeen, credited on the live site.

Shopify + SEO
Novalite Beauty
novalitebeauty.co.za

A K-beauty and Korean skincare ecommerce store based in Durban North, stocking NIDA, Medicube, Anua and Beauty of Joseon with nationwide delivery. Shopify build with ongoing content and SEO work from our team.

SEO & Content
Protein Pet Nutrition
proteinpets.co.za

A South African pet food manufacturer producing dog, puppy, cat, horse, rabbit and chinchilla feed, sold through select retail stores nationwide. Ongoing content and SEO partnership with Design Zeen.

Web Development
Strong Herby Lisa
strongherbylisa.com

A recent web development build completed by the Design Zeen team.

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